Members of the Uniserver consortium attended the Exploitation Workshop organized on Monday the 12th of November by Worldsensing and moderated by a team of four experts including VC and IESE professor. The current innovation landscape and entrepreneurship challenges were studied, and a case study developed, before a real-life example was presented, regarding technology transfer. The Value Proposition canvas was produced and will be used as a starting point to develop the exploitation strategy over the remainder of the project. Finally, CEO from various companies shared their experience and answered the questions from the participants in two round tables addressing people and finance topics. The workshop was hosted by the Polytechnic University of Catalonia (UPC), who also introduced the opportunities offered by the Tetramax project (https://www.tetramax.eu/)